What we can do for your brand

We are a creative lab that help shape and execute projects for consumer insight companies and multimedia brands.

we know lagos

when we connect

We uncover nuanced data for potent action

Social Listening

We have access. We go out of our way to search for engaging personalities with the experiences our clients are looking for. Through our growing Persons Of Interest™ database currently active in 29 states out of 36 states in Nigeria, We can get as close as possible.

Cultural Fluency

We leverage our cultural fluency to unpack socio-cultural experiences. We have our fingers on the pulse of what makes Nigerians tick and through our observation and social listening skills, we reveal focused insights into the consumer perceptions and behaviors of the nuanced Nigeria and West Africa markets.

Tech Driven

We are a tech-driven team at the intersection of market research, art and multimedia storytelling.

Decision making

Based on accurate data analysis, we provide clients with insights they can work with to ultimately guide their decision-making process and give them an edge above competition.

rEVIEWS

What people are saying about us

As our Nigerian technical partner in market research, we have had the pleasure of working with Malokun Labs on multiple projects for numerous brands, including (but not limited to) SuperSport, Jägermeister and Trace Academia. On every project, from the initial scoping call to the final presentation of their findings, Malokun Labs always demonstrate a deep understanding of our business and client needs, and tailor their research approach to meet our specific objectives.

Luke van der Spuy

Culture Foundry

Malokun Labs has been instrumental in our transformation into a data-driven marketing team. Beyond traditional research, their deep understanding of cultural trends, ranging from mainstream to Alté, provided us with essential insights. These insights helped us transform our tone of voice, language, and brand partnership strategy. As a result, they have become an integral component of our strategic planning.

Oyindamola Medeiros

Food Concepts Limited

I definitely enjoyed working with Malokun Labs as a creative collaborator. My favourite things to note are the team's passion, diligence, honesty and overall creative ability while executing multiple tasks. Looking forward to doing more work together.

Timie Hamilton

ALARA

Malokun Labs executed a market research project for Kora last year to help us understand gaps in our marketing and establish a better understanding of our audiences. They were responsive, collaborative, and truly went above and beyond to ensure the success of the project.

Gbenga Onalaja

Kora Pay

Insights Edge has worked on a number of complex qualitative projects with the team at Malokun Labs. We have found their quality of recruiting, handling of respondents, their project management, collation of data, and videographic deliverables to be of superior quality. They additionally offer market expertise and insights across Nigeria, which are meaningful and relevant for studies conducted.

Samantha Loggenberg

Founder, Insights Edge

“The team at Malokun Labs consistently delivers what we consider to be a great experience. An in-depth understanding of Lagos and the dedication to keep learning about it, an ability to turn good findings into great insights and access to a high-quality cultural immersion that unpacks such a dynamic city in a simple and memorable way.

Lola Pedro

Africa Regional Director TrendWatching

Genesis has worked with Malokun Labs on several occasions to conduct detailed primary market research and to generate customer insights for consumers of financial products within the Nigerian market.
The work conducted by the team at Malokun Labs was a real eye-opener - insightful and powerful. The service was highly professional, timely and provided us with great insights into the market we were wishing to understand.”

Richard Ketley

Director Financial Services Strategy – Genesis Analytics

Malokun Labs excels at punctuality in a time-adverse city, communicates clearly with both the Culture Foundry team and the participants they are connecting us with, and know the city of Lagos like the back of their hand. Further to the point, their exceptional eye, intellect and insight for deciphering the cultural codes of Lagos have been invaluable for us as strategists.

Half of our understanding around our various research objectives typically come from the strong sense of socio-economic historical context that they bring to all of our long and varied conversations.

Kate Snyder

Senior Strategist at Culture Foundry

I must say, Malokun Labs understands the importance of pre-production, and how it aids the beauty of the final output. I can't say many production companies out here understand that."

Kagho Idhebor

Cinematographer

I definitely enjoyed working with Malokun Labs. My favorite things to note are the team's passion, diligence, honesty and overall creative ability while executing multiple tasks. Looking forward to doing more work together.

Timie Hamilton

Alara Lagos

I knew nothing about Semiotics until I got on my first collaborative gig with this team and it was indeed an eye opener.
‍
I always look forward to getting a brief from Malokun Labs. I am very positive that it would task me to learn something entirely new about that industry and consumers, asides making extra income for myself CONVENIENTLY.

Zainab

Ethnographic Researcher

I have participated in Malokun Labs’ survey on 3 different occasions. I was able to partake in these surveys because I could relate to the topics of concern, so providing the necessary information has never been an issue. The questions are usually thorough and most times require critical thinking.

Vivian

Survey Respondent

From the conversations about the possible approaches to take in solving the tasks I was given, to Malokun Labs giving me free rein to find my way around it.

Felt good seeing that they trusted my sense of ownership and listened actively to my suggestions, as they did chip in theirs. I enjoyed every bit of it-- and the food as well. Haha!

Kalu

Survey Respondent

The team at Malokun Labs consistently delivers what we consider to be a great experience. An in-depth understanding of Lagos and the dedication to keep learning about it, an ability to turn good findings into great insights and access to a high-quality cultural immersion that unpacks such a dynamic city in a simple and memorable way.

Lola Pedro

Africa Regional Director, TrendWatching

"Genesis has worked with Malokun Labs on several occasions to conduct detailed primary market research and to generate customer insights for consumers of financial products within the Nigerian market.

The work conducted by the team at Malokun Labs was a real eye-opener - insightful and powerful. The service was highly professional, timely and provided us with great insights into the market we were wishing to understand.”

Richard Ketley

CEO / Company

"Malokun Labs excels at punctuality in a time-adverse city, communicates clearly with both the Culture Foundry team and the participants they are connecting us with, and know the city of Lagos like the back of their hand.

Further to the point, their exceptional eye, intellect and insight for deciphering the cultural codes of Lagos have been invaluable for us as strategists. Half of our understanding around our various research objectives typically come from the strong sense of socio-economic historical context that they bring to all of our long and varied conversations."

Kate Snyder

Senior Strategist at Culture Foundry

"I must say, Malokun Labs understands the importance of pre-production, and how it aids the beauty of the final output. I can't say many production companies out here understand that."

Kagho Idhebor

Cinematography

"I definitely enjoyed working with Malokun Labs. My favorite things to note are the team's passion, diligence, honesty and overall creative ability while executing multiple tasks. Looking forward to doing more work together."

Timie Hamilton

Alara Lagos

I knew nothing about Semiotics until I got on my first collaborative gig with this team and it was indeed an eye opener.I always look forward to getting a brief from Malokun Labs.

I am very positive that it would task me to learn something entirely new about that industry and consumers, asides making extra income for myself CONVENIENTLY.

Zainab

Ethnographer

"I have participated in Malokun Labs’ survey on 3 different occasions. I was able to partake in these surveys because I could relate to the topics of concern, so providing the necessary information has never been an issue.

The questions are usually thorough and most times require critical thinking."

Vivian

Survey Respondent

"From the conversations about the possible approaches to take in solving the tasks I was given, to Malokun Labs giving me free rein to find my way around it.

Felt good seeing that they trusted my sense of ownership and listened actively to my suggestions, as they did chip in theirs. I enjoyed every bit of it-- and the food as well. Haha!

Kalu

Survey Respondent

WHY MALOKUN LABS

Connecting you with niche, thoughtful consumers

Learn more

Recruitment

We prioritize empathetic relationships with carefully selected research participants which reveal honest and meaningful insights that are consumer-centric and valuable to your brand.

Immersive Tours

We live in unique times, it is crucial to walk in the shoes of your consumers, we enable interactive sessions, in market focus groups by going on ethnographic journeys with your consumers and seeing through their lens hence adding more texture and relatability to their lifestyle as it concerns your brand. By knowing your customers better, you can serve them better

Storytelling

We know inherently the power of storytelling and we have honed our skills, enabled by our artistic and multimedia resources, we take you on a journey to reveal the many wonders possible with a simple story!

Liaison & Partnership

We identify and build bridges between brands, to enable meaningful collaboration for mutual growth.

Join our Person of Interest Database

We go out of our way to search for engaging personalities with the experiences our clients are looking for.

Tell us a little about yourself in this 3-minute survey and we will contact you if you fit the criteria for any of our paid research opportunities.

Start here

FREQUENTLY ASKED QUESTIONS